{"id":188,"date":"2011-07-02T00:08:42","date_gmt":"2011-07-02T05:08:42","guid":{"rendered":"http:\/\/emprendedor.com\/2015\/?p=188"},"modified":"2015-02-02T00:09:04","modified_gmt":"2015-02-02T05:09:04","slug":"150-ebooks-para-el-emprendedor-inquieto","status":"publish","type":"post","link":"https:\/\/www.emprendedor.site\/2015\/?p=188","title":{"rendered":"150+ eBooks para el emprendedor inquieto"},"content":{"rendered":"<p class=\"p1\">Encuentre aqu\u00ed una lista de libros electr\u00f3nicos que cambiar\u00e1n su forma de pensar acerca de los negocios y\u00a0de su vida laboral.<\/p>\n<p class=\"p5\"><span class=\"s1\">Seguramente le despertar\u00e1n nuevas ideas para inventarse un nuevo negocio o para reactivar el que ya tiene.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">La mayor\u00eda son manifiestos de ideas revolucionarias que se convirtieron en best-sellers. (Ingl\u00e9s)<\/span><\/p>\n<h3 class=\"p6\" style=\"text-align: center;\"><span class=\"s1\">150+ Libros electr\u00f3nicos para el emprendedor inquieto<\/span><\/h3>\n<table class=\"t1\" width=\"568.0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">T\u00edtulo<\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">A\u00f1o<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Autor<\/span><\/p>\n<\/td>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Comentario<\/span><\/p>\n<\/td>\n<td class=\"td5\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Bootstrapper&#8217;s Bible<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Seth Godin<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Available to you once again! There&#8217;s never been a better time to start a business with no money. This manifesto will show you how. <a href=\"http:\/\/www.changethis.com\/8.BootstrappersBible\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Word on Word of Mouth<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Dave Balter<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">There&#8217;s a reason the subservient chicken didn&#8217;t increase Chicken nugget sales, why the Segway (a.k.a \u00abIT\u00bb, a.k.a. \u00abGinger\u00bb) hasn&#8217;t changed the world despite drool-worthy P.R.. <a href=\"http:\/\/www.changethis.com\/7.WordOfMouth\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">This I Believe! &#8211; Tom&#8217;s 60 TIBs<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Tom Peters<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Tom Peters is back with more Big Ideas for your job, your company, and your life. The marketing and strategy guru holds forth on why audacity matters, why women are the future of leadership&#8230; <a href=\"http:\/\/www.changethis.com\/2.ThisIBelieve\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Art of the Start<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Guy Kawasaki<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">A former Apple Fellow and entrepreneur extraordinaire, Guy talks about up-starting a start-up. A sneak preview from his book, \u00abThe Art of the Start.\u00bb <a href=\"http:\/\/www.changethis.com\/1.ArtOfTheStart\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">100 Ways to Kill a Concept: Why Most Ideas Get Shot Down<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Michael Iva<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">So, you\u2019ve got an idea. A big idea. But will your idea take flight? Not if you let your concept be killed by all the usual excuses you hear from your managers, your bosses, your spouses\u2014excuses mot. <a href=\"http:\/\/www.changethis.com\/32.04.100WaysKillConcept\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">25 Ways to Distinguish Yourself<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Rajesh Setty<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">According to Setty, \u00abbeing part of the commodity crowd erodes your value.\u00bb You need to rise above the crowd by following Setty&#8217;s 25 ways. <a href=\"http:\/\/www.changethis.com\/17.25WaystoDistinguish\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">100 Ways to Help You Succeed\/Make Money, Part 1<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Tom Peters<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Tom&#8217;s back! In this first installment, you&#8217;ll find 50 short, wonderfully sweet nuggets of advice that you will love, love, love. <a href=\"http:\/\/www.changethis.com\/14.100Ways\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">How to Manage Smart People<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Scott Berkun<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">After spending nine years at Microsoft managing some of the smartest people in the world, Scott has a few tips to share on the art of managing the best. <a href=\"http:\/\/www.changethis.com\/13.SmartPeople\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Customer Evangelist Manifesto<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Ben McConnell and Jackie Huba<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Get customers who worship the ground you advertise on. \u00abA customer evangelist not only purchases from you regularly, she feels compelled to tell others.\u00bb <a href=\"http:\/\/www.changethis.com\/1.CustomerEvangelist\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">A Positive Attitude<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Dan Auito<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">We can all use a little sunshine. Dan&#8217;s caught a few rays and made them into a manifesto you can take with you wherever you go. He hopes it makes you smile. <a href=\"http:\/\/www.changethis.com\/14.PositiveAttitude\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Long Tail<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Chris Anderson<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Editor-in-Chief of Wired, Chris Anderson says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. <a href=\"http:\/\/www.changethis.com\/10.LongTail\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Beginner&#8217;s Guide to Business Blogging<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Debbie Weil<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">An updated version of this popular manifesto by business blog expert, Debbie Weil. <a href=\"http:\/\/www.changethis.com\/11.BusinessBlogging\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Personal MBA: Mastering Business Without Spending a Fortune<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Josh Kaufman<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Interested in learning advanced business concepts, but don&#8217;t have the time or money for a traditional MBA program? Business schools don&#8217;t have a monopoly on worldly wisdom. <a href=\"http:\/\/www.changethis.com\/17.PersonalMBA\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">To Inform or To Persuade?<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Dean Brenner<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Brenner believes there is a critical flaw in how we communicate. We naturally divide our communications in two approaches: to inform or to persuade. <a href=\"http:\/\/www.changethis.com\/39.03.InformPersuade\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Guerrilla Marketing<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Jay Conrad Levinson<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch people&#8217;s attention. <a href=\"http:\/\/www.changethis.com\/4.GuerrillaMarketing\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Friends, Lies and Network Marketing<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Kim Klaver<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">An expert in Multi-Level Marketing, Kim Klaver delivers a manifesto defying the bad advice most of these companies offer to their sales force. <a href=\"http:\/\/www.changethis.com\/39.05.FriendsLies\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Low-Information Diet: How to Eliminate E-Mail Overload and Triple Productivity in 24 Hours<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Timothy Ferriss<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">It\u2019s Monday morning and your To-Do list for the day is lengthy. You turn on your computer, log into your inbox, and\u2026spend the next six hours starting, stopping and backtracking, your To-Do list&#8230; <a href=\"http:\/\/www.changethis.com\/34.04.LowInfo\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Why Your Boss is Programmed to be a Dictator<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Chetan Dhruve<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Did you vote your boss into the corner office? If not, perhaps your boss is a dictator. Chetan Dhruve explains why bosses become dictators. <a href=\"http:\/\/www.changethis.com\/19.BossDictator\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Elegant Solutions: Breakthrough Thinking the Toyota Way<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Matthew E. May<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">One million ideas a year. A culture of innovation. An intrinsic belief that good enough never is. Matthew May\u2019s manifesto shows you how Toyota\u2019s principles and practices will help you&#8230; <a href=\"http:\/\/www.changethis.com\/29.01.ElegantSolutions\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Talent Myth<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Malcolm Gladwell<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">When Malcolm Gladwell wrote \u00abThe Tipping Point\u00bb, he had a sensation on his hands. Called \u00abone of those rare books that changes the way you think about, well, everything\u00bb&#8230; <a href=\"http:\/\/www.changethis.com\/6.TalentMyth\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Management Advice: Which 90% is Crap?<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Bob Sutton<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The way business advice is sold today makes it difficult to cull the good from the bad. With refreshing candidness, Bob Sutton shows how to divine diamonds from dust with these guidelines. <a href=\"http:\/\/www.changethis.com\/23.90PercentCrap\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Guru Red Manifesto<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Mike Smock<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Mike&#8217;s rules may just spark a business revolution. Keep secrets! Don&#8217;t tout your achievements! Stay under the radar. Don&#8217;t take money from strangers. Be ruthless! <a href=\"http:\/\/www.changethis.com\/3.GuruRed\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">What is Open Source Marketing?<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">James Cherkoff<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">You&#8217;ve probably heard the term and wondered what marketing has to do with Linux. Turns out, everything. Read James&#8217; manifesto to find out where marketers go next. <a href=\"http:\/\/www.changethis.com\/14.OpenSourceMktg\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">True Team Building: More than a Recreational Retreat<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Kevin Eikenberry<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Does the phrase \u00abteam building\u00bb bring to mind interminable meetings briefly punctuated by stale, free sandwiches and awkward get-to-know-you games? <a href=\"http:\/\/www.changethis.com\/21.TrueTeamBuilding\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Hughtrain<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Hugh MacLeod<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">You&#8217;ve read the Cluetrain, now Hugh Macleod brings you The Hughtrain. A manifesto on brands, blogs, and the now of advertising and marketing. <a href=\"http:\/\/www.changethis.com\/11.TheHughtrain\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Accountability: Effective Managers Go First<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">David Maister<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">How far are you willing to go to facilitate change in your organization? Management expert, David Maister, says you\u2019ve got to be willing to go first. And he means all the way&#8230; <a href=\"http:\/\/www.changethis.com\/28.05.AccountabilityManagers\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Slacker @ Work<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Brendon Connelly<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Slackers are opportunists. They&#8217;re very good at seeking out and doing what they enjoy. Problem is the current culture tends to view slackers as do-nothing layabouts. <a href=\"http:\/\/www.changethis.com\/sp-4.SlackerAtWork\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Pushing Past the Dip: How to Become the Best in the World<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Seth Godin<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The long, tough slog through mediocre-ville. To be the best, Seth Godin explains, you must concentrate your effort, push a little harder, commit a few more resources&#8230; <a href=\"http:\/\/www.changethis.com\/34.01.TheDip\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Corporate Weblog Manifesto<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Robert Scoble<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Before you post to the company blog again, read this manifesto. To blog guru Robert Scoble, business bloggers should have a few things in common. <a href=\"http:\/\/www.changethis.com\/2.CorporateWeblog\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">111 Ridiculously Obvious Thoughts on Selling<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Tom Peters<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">This masterly list of not-always-obvious tips reminds us that every relationship is a sales relationship. Tom Peters&#8217; thoughts on selling will sharpen your innate sales sense. <a href=\"http:\/\/www.changethis.com\/21.01.111ThoughtsOnSelling\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Cherry Bombs: A Supplemental Kit to \u00abRadical Careering\u00bb<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Sally Hogshead<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Stuck in a career rut? No way out? Lob a cherry bomb! \u00abCherry bombs are quick but explosive ideas that startle a situation out of paralysis. <a href=\"http:\/\/www.changethis.com\/18.CherryBombs\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td11\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Digital Rights Management<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Cory Doctorow<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">\u00abDRM punishes honest people!\u00bb &#8230; \u00abWithout DRM, people will steal and artists won&#8217;t get paid!\u00bb &#8230; Usage of Digital Rights Management (DRM) has been hotly debated. <a href=\"http:\/\/www.changethis.com\/4.DRM\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Strategy and the Fat Smoker<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">David Maister<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">David Maister offers advice on how to fight strategic flab and make change happen by encouraging a diet of good habits and short-term goals. <a href=\"http:\/\/www.changethis.com\/24.StrategyFatSmoker\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">6 Design Lessons From the Apple Store<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Jesse James Garrett<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Say what you will about Apple computer, its products have drawn the kind of attention and spawned the kind of loyal (some might say rabid) customer base that other companies would kill for. <a href=\"http:\/\/www.changethis.com\/4.SixDesignLessons\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Care and Feeding of Your Network<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Bob Allard<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">If everyone is networking, who&#8217;s working for you? Allard and Banfield will show you how to \u00abget 100, 200, 500 people thinking about how they can help YOU with your project, your passion. <a href=\"http:\/\/www.changethis.com\/21.CareFeedingOfNetwork\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Happy at Work Manifesto<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Alexander Kjerulf<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Much of what happens to us in life is beyond our control, but Kjerulf tells us that being happy at work is a choice. His message is simple, yet inspiring. <a href=\"http:\/\/www.changethis.com\/36.04.HappyatWork\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">4G Web Strategy<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Dave Wilson and David Coe<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">\u00ab&#8216;Traditional&#8217; website structure just doesn\u2019t work any more.\u00bb Websites need to enable visitors to browse with ease and leave them wanting more. <a href=\"http:\/\/www.changethis.com\/18.4GWebStrategy\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Off-Shoring<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Tom Peters<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Tom Peters, uber business guru, lays down 20 hard truths about outsourcing. Whether you like it or not, out-sourcing is here to stay. Ignore Tom&#8217;s words at your peril. <a href=\"http:\/\/www.changethis.com\/7.OffShoringManifesto\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">LESS<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Bruce Kasanoff<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Your customers don&#8217;t want more, they want LESS! Kasanoff uses examples to point out the mind-twistingly frustrating customer experiences that have become commonplace in today&#8217;s corporations. <a href=\"http:\/\/www.changethis.com\/3.Less\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Creative Generalist<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Steve Hardy<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">People today are raised to be niche thinkers. We&#8217;re all specialists in particular subject matters. We need to return to thinking more broadly to generate big ideas. <a href=\"http:\/\/www.changethis.com\/19.CreativeGeneralist\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Does ANYONE know how to Market? (and will anyone care?)<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Chris Houchens<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Go to your bookshelf. Find all the marketing business books you can. Throw them out. Rinse. Repeat. Chris Houchens isn&#8217;t kidding. <a href=\"http:\/\/www.changethis.com\/14.DoesAnyoneKnow\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Presentation Revolution: Changing the Way the World Does Presentations<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Scott Schwertly<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Today we live in a business culture that abuses the art and science of public speaking. We power up our PCs and present dull presentations to audiences who want to be inspired but never do. <a href=\"http:\/\/www.changethis.com\/35.05.Presentation\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Critical Thinking for Managers: A Manifesto<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Crystal King<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Crystal King provides a how-to-think critically guide. With many choices in today\u2019s world, managers need to be critical thinkers and encourage their employees to be the same. <a href=\"http:\/\/www.changethis.com\/17.CriticalThinking\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Strategy Letter 1: Ben and Jerry&#8217;s vs. Amazon<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Joel Spolsky<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Starting a new company? Joel Spolsky, founder of Fog Creek Software and creator of \u00abJoel on Software,\u00bb says there&#8217;s one important decision that you absolutely must make before you begin. <a href=\"http:\/\/www.changethis.com\/8.StrategyLetter\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Thinking Through Problem Solving<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Valarie A. Washington<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Problems lurk everywhere: under that stack of papers on your desk, in the unreturned phone call, within the carelessly worded email zipped off before its writer begins a long afternoon commute. <a href=\"http:\/\/www.changethis.com\/21.ThinkingThrough\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Upside of Assholes: Is there Virtue in Bad Workplace Behavior?<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Bob Sutton<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Bob Sutton employs his signature frankness to discuss whether the bad behavior of workplace bullies and jerks should be tolerated in the name of success. <a href=\"http:\/\/www.changethis.com\/32.01.UpsideAssholes\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Mind of the Innovator: Taming the Traps of Traditional Thinking<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Matthew E. May<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Matthew May, author of \u00abElegant Solutions: Breakthrough Thinking the Toyota Way\u00bb, now brings our attention to the \u2018Seven Sins of Solutions\u2019. <a href=\"http:\/\/www.changethis.com\/37.01.MindInnovator\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Success and Motivation: from Joe Schmo to The Benefactor<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Mark Cuban<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Self-made billionaires don&#8217;t come around too often. Self-made billionaires who still enjoy watching basketball and having a beer with friends are even rarer. <a href=\"http:\/\/www.changethis.com\/5.SuccessMotivation\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Change the World of Not-for-Profits<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Tom Suddes<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">This energizing manifesto tackles the increasing dissonance between the archaic goals of typical Not-for-Profits and the realities of business. Suddes challenges you to think differently. <a href=\"http:\/\/www.changethis.com\/27.05.ChangeTheWorld\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">A Manifesto for Mavericks<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">William Taylor and Polly LaBarre<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Bill Taylor, co-founder of Fast Company, and Polly LaBarre present this brazen manifesto that describes the changing state of business leadership. <a href=\"http:\/\/www.changethis.com\/27.01.ManifestoMavericks\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">What Must Starbucks Do?<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">John Moore<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">In response to Howard Schulz\u2019s memo citing his concern over the direction Starbucks is headed, John Moore, a former long-time marketer at Starbucks, enlists the \u2018Starbucks Board of Customers\u2019 priorities. <a href=\"http:\/\/www.changethis.com\/33.01.WhatStarbucks\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">John Moore<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Sharing insider information, John Moore gives us a peek into the corporate culture that informs the unparalleled success of the Starbucks brand. <a href=\"http:\/\/www.changethis.com\/26.02.TribalKnowledge\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Talking Strategy: Three Straightforward Ways to Make Your Strategy Stick<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Chip Heath and Dan Heath<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Heath Bros. walk the walk in this manifesto about three straightforward ways to make your strategy work. They preach the power of concrete language and stories to communicate your strategy effectively. <a href=\"http:\/\/www.changethis.com\/31.01.TalkingStrategy\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Never the Same: How to Create Transformational Experiences<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Charles Halton<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">What does it take to change the world? To change people? To make a difference, every day? Charles Halton presents 18 characteristics to help you create transformational experiences. <a href=\"http:\/\/www.changethis.com\/25.06.NevertheSame\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Making the Most of Your Time: Going Beyond To-Do Lists<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Rajesh Setty<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The author of one of ChangeThis\u2019 most popular manifesto, 25 Ways to Distinguish Yourself, Rajesh Setty returns with a new set of suggestions for optimizing your abilities. <a href=\"http:\/\/www.changethis.com\/37.02.MakingMost\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">It\u2019s a Big, Blog World Out There: Five Quick Tips to Building a Better Blog<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Meryl K. Evans<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Evans details how to make your company\u2019s blog better and why it is an essential way to reach your customers. <a href=\"http:\/\/www.changethis.com\/24.BigBlogWorld\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Paradox of Choice<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Barry Schwartz<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">According to Barry, choice is a good thing. Until there&#8217;s too much of it, that is. By overloading us with options, in education, sex, religion, or clothing, more choices make us less satisfied. <a href=\"http:\/\/www.changethis.com\/13.ParadoxOfChoice\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Made in USA<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Paul Graham<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Americans make the best software and films, and the Japanese the best cars and consumer electronics. There&#8217;s a reason for this, and it goes far deeper than cultural differences. <a href=\"http:\/\/www.changethis.com\/12.MadeInUSA\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Youth of Today<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">DK<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Everyone is always wondering what kids are thinking. DK gives you view into the complicated and sometimes contradictory world of today&#8217;s teens. <a href=\"http:\/\/www.changethis.com\/16.youthoftoday\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">10 Guidelines for Effective Brainstorming<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Randah Taher<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Brainstorming is a powerful tool, if used correctly, but just like any power tool, you must read the manual, follow instructions and use the thing correctly\u2026or you\u2019re wasting time. <a href=\"http:\/\/www.changethis.com\/35.04.Brainstorming\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Bioteaming Manifesto<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Ken Thompson and Robin Good<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Today&#8217;s virtual teams have yet to realize their full potential. They could learn a lot from Mother Nature&#8217;s teams. Ken Thompson and Robin Good explain what teams can gain from Mother Nature&#8217;s tips. <a href=\"http:\/\/www.changethis.com\/19.BioteamingManifesto\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Enlightened Salesperson: Selling From the Inside Out<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Nikola Grubisa, Boris Vene<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Enlightened Salesperson introduces the concept of \u00abSelling From the Inside Out\u00bb, touches \u00abThe Laws of the Universe\u00bb and gives you a model you can use to power a successful sales organization. <a href=\"http:\/\/www.changethis.com\/sp-3.EnlightenedSales\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Tomato TomA[h]to<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Tom Peters<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Tom Peters shares many conventional business wisdoms and tells you why they are all wrong. <a href=\"http:\/\/www.changethis.com\/15.Tomato\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td12\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Why Smart People Defend Bad Ideas<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Scott Berkun<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The problem with smart people is that they like to be right and sometimes will defend ideas to the death rather than admit they\u2019re wrong. <a href=\"http:\/\/www.changethis.com\/16.defenseofbadideas\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Web 2.0: Strategies and Lessons for Business Leaders<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Troy Angrignon<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">This inclusive manifesto will introduce you to the principles and concepts of Web 2.0, so you can prepare your organization for this technological sea change. <a href=\"http:\/\/www.changethis.com\/25.05.Web2.0\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Growing Great New Managers<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Erika Andersen<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">We\u2019ve all seen it: a successful employee promoted to manager is given no training and essentially pushed into the deep end and told to swim? <a href=\"http:\/\/www.changethis.com\/33.02.GrowingGreat\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">How to Become a Customer Action Hero in 10 Steps<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Jeanne Bliss<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">\u201cRate your experience from 1 to 10.\u201d \u201cWould you recommend our company?\u201d We ask the questions of our customers. But what do we do with their answers? Jeanne Bliss gives us the action plan. <a href=\"http:\/\/www.changethis.com\/30.05.CustomerActionHero\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">When You Absolutely, Positively Should NOT Use Email: A Civilized List<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">David Shipley and Will Schwalbe<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">For those of us email addicts who can\u2019t quit cold turkey but are increasing stressed by the size of our inbox each morning, Shipley and Schwalbe offer advice for managing our input and output. <a href=\"http:\/\/www.changethis.com\/36.03.Civilized\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Dear Bosses<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Josh Kamler and Axel Albin<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Albin and Kamler create some of the freshest material found on the Internet. This letter to bosses says what we can\u2019t all say: we leave our jobs because you, dear boss, have not lived up to our standards. <a href=\"http:\/\/www.changethis.com\/37.06.DearBosses\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Now What?<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Ziv Navoth<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Can&#8217;t predict the future? Neither can we. Thankfully, many of the trends that will affect our future practices are already here. Check them out in Ziv&#8217;s manifesto. <a href=\"http:\/\/www.changethis.com\/18.NowWhat\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">You are Being Lied To and Other Truths<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Larry Winget<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">This is a manifesto\u2019s manifesto and an absolute reader must-read. Here, Larry Winget is everything you know him to be: upfront, relentless, hilarious, and full of wisdom. <a href=\"http:\/\/www.changethis.com\/30.02.YouAreBeingLiedTo\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Silent Revolution: Peter Drucker\u2019s Voice Still Resonates<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Elizabeth Haas Edersheim<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">A revolution in business has arrived, one built of human assets such as knowledge, information and collaborative exchanges, absent the noisy clamor of factories or the hum of machinery. <a href=\"http:\/\/www.changethis.com\/32.03.SilentRevolution\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Fixing Venture Capital<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Joel Spolsky<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Software developer and popular blogger Joel Spolsky shares a few venture capital truisms that every founder would do well to hear. <a href=\"http:\/\/www.changethis.com\/11.FixingVC\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Managing With Aloha<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Rosa Say<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">In Managing With Aloha, Rosa Say discusses how the use traditional Hawaiian values can change your business and how you view the relationship with your employees and customers. <a href=\"http:\/\/www.changethis.com\/15.Aloha\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The CEO of the 21st Century<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Mark Goulston<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Judgement. Integrity. Character. Courage. These are the four things every CEO needs to be successful today, according to Mark Goulston. Read his manifesto on leadership to find out why. <a href=\"http:\/\/www.changethis.com\/6.21stCenturyCEO\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Is Unlimited Inheritance Un-American?<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Jim Grote<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">According to Warren Buffet, Bill Gates Sr., Andrew Carnegie, Thomas Paine, and Theodore and Franklin Roosevelt, unlimited dynastic wealth is at odds with the spirit of the Founding Fathers. <a href=\"http:\/\/www.changethis.com\/12.UnlimitedInheritance\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Rewritten Rules of Management<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Tom Ehrenfeld<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">In this hard-charging manifesto, Tom Ehrenfeld directs our attention to Bill Swanson&#8217;s act of plagiarism and asserts that by letting Swanson get by with a slap on the wrist is&#8230; <a href=\"http:\/\/www.changethis.com\/23.RewrittenRules\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Reclaim Your Life: A Two-Week Challenge to Help You Regain Time<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Stuart R. Levine<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">January 1st comes around and we\u2019ve all made a resolution or two. By February 1st, we\u2019ve failed more than we\u2019ve succeeded and are back on last year\u2019s track. Stuart Levine has the antidote. <a href=\"http:\/\/www.changethis.com\/30.03.ReclaimYourLife\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Turnover Dilemma: A Question to Keep Employees<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Matthew Kelly<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">In this manifesto, Matthew Kelly warns of the high price of turnover. Sure, we all know that losing employees costs money, but lost opportunity is often an incalculable cost. <a href=\"http:\/\/www.changethis.com\/38.02.Turnover\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Simplicity Cycle<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Dan Ward<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Most clich\u00e9s find their origin in truth, and \u00abless is more\u00bb is one that rings true whether we are discussing a new marketing piece swimming with text and graphics or an ice cream sundae&#8230; <a href=\"http:\/\/www.changethis.com\/22.SimplicityCycle\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Purpose: How to Define It and Make It Work for You and Your Company<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Nikos Mourkogiannis<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Just read the first page of this manifesto, and you\u2019ll understand exactly what it is to have purpose. Read the subsequent pages and you\u2019ll find just how to develop your own sense of purpose. <a href=\"http:\/\/www.changethis.com\/29.04.Purpose\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">How Toyota Can Save Your Life\u2026At the Hospital<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Mark Graban<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">It\u2019s well-known that the safety standards of Toyota vehicles are singularly high due to the company\u2019s commitment to innovation and precision. But the Toyota philosophy can save your life. <a href=\"http:\/\/www.changethis.com\/32.02.HowToyotaCanSave\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Effective Product Managers Know Their Market<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Steve Johnson and Barbara Nelson<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Product managers need to intimately understand their markets in order to be effective. They must know the customer better than they know themselves. <a href=\"http:\/\/www.changethis.com\/sp-9.EffectiveProductMgr\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Hypomanic American<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">John D. Gartner<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Are all American entrepreneurs hypomanic? John Gartner defines the hypomanic American and describes traits associated with hypomania. <a href=\"http:\/\/www.changethis.com\/17.HypomanicAmerican\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Not a Dirty Word: Seven Steps to Creating an Accountability-Based Organization<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Bob Prosen<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Prosen argues that the best way to produce extraordinary results within your organization is to create an accountability-based culture focused on producing results, not activities. <a href=\"http:\/\/www.changethis.com\/31.04.NotDirtyWord\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Why Corporate \u201cGoodness\u201d is Not Enough: Rethinking Corporate Responsibility<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Christine Arena<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Arena argues that the widely-held notion that corporate responsibility is about \u201cdoing good\u201d marginalizes an important part of doing business in the 21st century. Instead, it is about innovation. <a href=\"http:\/\/www.changethis.com\/31.02.CorporateGoodness\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Declaration of Independents: Fighting against the Colonization of Our Local Communities by Big-Box Retailers.<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Stacy Mitchell<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Wal-Mart. Home Depot. Walgreens. The proof of corporate retail expansion is evident at almost every freeway exit ramp. But at what cost? A blighted landscape. A lack of diversity. <a href=\"http:\/\/www.changethis.com\/28.03.DeclarationIndependents\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Manifesto to Accelerate: 15 Truths<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Dan Coughlin<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Executive coach, Dan Coughlin, asserts that great businesses are defined by their ability to accelerate, which he defines as the ability to increase the rate of achieving desired outcomes. <a href=\"http:\/\/www.changethis.com\/33.03.ManifestoAccelerate\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Greening of Business: Recent Trends and Remaining Hurdles<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Andrew Winston<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">In late 2006, Andrew Winston co-authored Green to Gold, a book detailing what companies must do to \u2018go green.\u2019 Here, he writes an original reflection on the recent trends and remaining challenges. <a href=\"http:\/\/www.changethis.com\/36.01.Greening\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Polkas, Pyrotechnics and Point D&#8217;s: Pieces and parts of Seth Godin&#8217;s new book, small is the new big<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Seth Godin<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Here\u2019s just a taste of Seth Godin\u2019s latest book, small is the new big, a plentiful well of inspiration for your business and you. <a href=\"http:\/\/www.changethis.com\/25.01.PolkasPyro\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Change the Way You Change the World<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Leslie Crutchfield and Heather Grant McLeod<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Using Habitat for Humanity as a dynamic example, authors of Forces for Good, Crutchfield and Grant, present this manifesto on what high-impact nonprofits do to achieve wide-scale social change. <a href=\"http:\/\/www.changethis.com\/40.01.ChangeWay\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Financial Fitness for Entrepreneurs<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Brad Feld<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Thinking of starting a business? Already have one? Brad Feld, a well-respected venture capitalist and Managing Directory at Mobius Venture Capital lays out the fundamental financial tenets. <a href=\"http:\/\/www.changethis.com\/5.FinancialFitness\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Death of Environmentalism<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Michael Shellenberger and Ted Nordhaus<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The environmental movement&#8217;s foundational concepts, its method for framing legislative proposals, and its very institutions are exhausted. <a href=\"http:\/\/www.changethis.com\/12.Environmentalism\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Marketing to Women for the Common Man<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Andrea Learned<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">\u00abThe non-planetary, bookshelf versions of &#8216;Venus&#8217; and &#8216;Mars&#8217; have conspired to make even the prospect of marketing to women a scary thing for a lot of men in business.\u00bb <a href=\"http:\/\/www.changethis.com\/18.MarketingToWomen\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Build Your Brand in Bits and Bytes: Building Your Personal Brand Online<\/span><\/p>\n<\/td>\n<td class=\"td13\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">William Arruda<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Arruda and Dixson warn: you are being googled. Internet research is now a no-brainer in the hiring process, whether you are applying for a job or pitching your bid. So, how can you impress recruiters? <a href=\"http:\/\/www.changethis.com\/40.04.BuildYourBrand\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">This is Radio Clash: A Manifesto for Creating a Meaningful Radio Experience<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Fred Jacobs<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Radio is under fire. Radio companies think it is about the technology. Fred Jacobs suggests they should start with the listeners. <a href=\"http:\/\/www.changethis.com\/15.RadioClash\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Working Mother\u2019s Manifesto: This is How We Do It<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Carol Evans<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Carol Evans encourages working mothers (and fathers) to ask their organizations for what they need to attain a healthy balance between work and family. <a href=\"http:\/\/www.changethis.com\/24.WorkingMothers\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Beyond Sustainability: Why an All-Consuming Campaign to Reduce Unsustainability Fails<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">John Ehrenfeld<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">John Ehrenfeld proposes a radically different conversation about sustainability, one that moves away from mere problem solving, demands a new definition and envisions infinite possibilities. <a href=\"http:\/\/www.changethis.com\/25.03.BeyondSustain\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">We Need a New Word for Brand<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Michel Hogan<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">To unlock their brand&#8217;s true potential, today\u2019s companies need to let go of slick superficiality and embrace authenticity! <a href=\"http:\/\/www.changethis.com\/26.05.NewWordBrand\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Power of the Marginal<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Paul Graham<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Paul Graham discusses how outsiders, free from convention and expectations, often generate the most revolutionary of ideas. Clever and entertaining, this manifesto will energize you. <a href=\"http:\/\/www.changethis.com\/26.03.PowerMarginal\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Creation of Conscious Culture through Educational Innovation<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Michael Strong<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Michael Strong has a vision of schools which will promote authentic learning for our youth. He has a vision of creating institutions that model positive behavior. <a href=\"http:\/\/www.changethis.com\/38.03.EdInnovation\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Bet This! A Gambler&#8217;s Guide to Leadership<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Eileen Shapiro<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Eileen Shapiro thinks that betting is a part of everyday life. Check out her four tests (and one proxy) for action-based leadership. <a href=\"http:\/\/www.changethis.com\/16.betthis\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Vanished: Where has the Service Gone?<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Michael Chaffin<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Groceries ordered online and delivered to your home? Sure. Plan an entire trip to the other side of the world with just a few clicks of your mouse? Certainly. <a href=\"http:\/\/www.changethis.com\/22.Vanished\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Gobbledygook Manifesto<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">David Meerman Scott<\/span><\/p>\n<\/td>\n<td class=\"td9\" colspan=\"2\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">David M. Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: \u201cOh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge&#8230; <a href=\"http:\/\/www.changethis.com\/37.03.Gobbledygook\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The \u00abPSF\u00bb is Everything!<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Tom Peters<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">This manifesto&#8217;s subtitle is: Making the Professional Service Firm a \u00abLovemark\u00bb in an Age of \u00abManaged Asset Reflation\u00bb. <a href=\"http:\/\/www.changethis.com\/17.01PSFisEverything\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The ABCs of a Kaleidoscope Career<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Lisa A. Mainiero and Sherry E. Sullivan<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The twentieth-century linear career model, of rising to the top of a corporation and being a big, fat, ethically unscrupulous power-monger, is dead. <a href=\"http:\/\/www.changethis.com\/25.02.ABCKal\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Beginner&#8217;s Guide to Business Blogging<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Debbie Weil<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The what, why, and how of business blogging, by business blog expert, Debbie Weil. Originally a limited release, this critical resource guide is available to you once again. <a href=\"http:\/\/www.changethis.com\/25.07.BusinessBlogging\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Changing the Rules: Lessons from a Starfish World<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Ori Brafman and Rod Beckstrom<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Such seemingly dissimilar groups as the Apache Indians, music swapping programs, Wikipedia, Alcoholics Anonymous and Al Queda have one thing in common: they are all starfish. <a href=\"http:\/\/www.changethis.com\/27.03.ChangingRules\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Slow Leadership: Creating Civilized Organizations<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Adrian Savage<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Adrian Savage proposes a return to civilization and humanity in organizations. Does this sound something like your day at the office? You are driving on a rain-soaked freeway. <a href=\"http:\/\/www.changethis.com\/28.06.SlowLeadership\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">What the Romans Didn\u2019t Know: Overcoming Personal Constraints to Achieve Higher Performance and Fulfillment<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Flip Flippen<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Do you really think Tiger Woods logs practice hours just to maintain what comes easiest to him? Flip Flippen says forget about discovering your strengths, instead it&#8217;s your weaknesses hold you back. <a href=\"http:\/\/www.changethis.com\/34.02.Romans\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Uncommon Sense: Going Beyond the Golden Rule (Sort of a True Story)<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Andy Kanefield<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Andy Kanefield is interested in changing how we view organizational behavior based on the principle of cognitive diversity. In other words, each of us is wired differently. <a href=\"http:\/\/www.changethis.com\/39.02.UncommonSense\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Drawings that Will Change Your Life<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Ralph Perrine<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Ralph Perrine believes drawing to be indispensable to good planning and good collaboration\u2014the top two critical skills for success in life. <a href=\"http:\/\/www.changethis.com\/41.04.DrawingsChange\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Two Tomatoes<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">SectionZ<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Ever wonder if locally-grown produce is actually better? This one page chart will show you the difference. <a href=\"http:\/\/www.changethis.com\/11.TwoTomatoes\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Global guru: Shaking things up, making things happen.<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Laurel Delaney<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Find out why your small business needs to go global today, and how to do it. \u00abThis brave new global economy of ours offers unlimited opportunities for entrepreneurs and small businesses. <a href=\"http:\/\/www.changethis.com\/sp-6.GlobalGuru\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Secrets of Market-Driven Leaders: A Pragmatic Approach<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Craig Stull, Phil Myers, David Meerman Scott<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Why does one product succeed while others crash? And why do the second and third products from a successful company almost always fail? The crew at Pragmatic Marketing determined that. <a href=\"http:\/\/www.changethis.com\/38.05.SecretsMarket\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Killer Instinct<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Joseph Finder<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Best selling thriller novelist, Joseph Finder, introduces us to a dynamic (though fictional) sales expert, Jason Steadman, to illustrate key techniques for selling with killer instinct. <a href=\"http:\/\/www.changethis.com\/23.KillerInstinct\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The &#8216;New Age&#8217; of Leadership: The Power and Practices of Maturity<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Harriet Rubin<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">What do Warren Buffett and Rupert Murdock have in common with Titian and Bach? Just as artistic skill is honed over years of hard work and many a masterpiece was created late in an artist\u2019s life. <a href=\"http:\/\/www.changethis.com\/35.02.NewAge\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Calling All Designers: Learn to Write!<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Derek Powazek<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">In this succinct and timely manifesto, Derek Powazek demands that web designers learn to write in order to optimize the user\u2019s experience. <a href=\"http:\/\/www.changethis.com\/26.04.CallingDesigners\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Women Bloggers: Changing Their Worlds, Changing the World<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Elisa Camahort<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Women are the power consumers and connectors of the Internet, and yet, their influence has mostly been invisible to the mainstream media and industry pundits. <a href=\"http:\/\/www.changethis.com\/29.05.WomenBloggers\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Seduced By Success: How the Best Companies Survive the 9 Traps of Winning<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Robert J. Herbold<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Kodak and Sony reached the pinnacle of success within their markets, but were unable to react to changes within those markets. Herbold is a retired COO of Microsoft Corporation. <a href=\"http:\/\/www.changethis.com\/41.02.SeducedSuccess\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Is the Truth the Next Big Truth?<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Simon King and Piers Fawkes<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The authors of the tremendously popular trend-spotting blog PSFK write about the three most important truths about.. Truth! (And exactly why it means everything to your Brand.) <a href=\"http:\/\/www.changethis.com\/13.Truth\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Bring Your Brand to Life: Harnessing the Power of Remarkable Corporate Video Stories<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Thomas R. Clifford<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Every company must tell their story. Thomas Clifford is a filmmaker, an expert on telling these stories through corporate videos. Say hello to emotionally engaging pieces of film. <a href=\"http:\/\/www.changethis.com\/37.05.BringBrand\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Just 1%: The Power of Microtrends<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Mark Penn and E. Kinney Zalesne<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Just 1% of people can create a new market for business, spark a social movement, or effect a political change. <a href=\"http:\/\/www.changethis.com\/38.01.JustOne\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Work as Refuge: How to Add Meaning to Your Life at Work<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Jonathon Flaum<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The alarm goes off. You stretch, yawn, put your feet on the floor, one foot in front of the other, get started on another unfulfilling day at the office. But it doesn\u2019t have to be that way. <a href=\"http:\/\/www.changethis.com\/30.04.WorkAsRefuge\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Seven Moral Arguments for Free Trade<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Daniel T. Griswold<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Though it&#8217;s easy to make politically-charged claims for or against free trade, Griswold takes a different tact. He shows us, in seven clear points, why free trade is the right thing to do.<\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Forget Formulas: How Managers are Fooled in their Search for Success<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Phil Rosenzweig<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Phil Rosenzweig argues convincingly that managers should stop trying to find the formula for success, but should adopt a more realistic view, one based on probability and changeability. <a href=\"http:\/\/www.changethis.com\/36.02.ForgetFormulas\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The New Theory of Relativity: Relations ips = Productivity<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Noah Blumenthal<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Blumenthal believes there is simply no stronger motivation for good performance than strong relationships and hopes to revolutionize leadership with a deceptively simple equation: Relationships = Productivity. <a href=\"http:\/\/www.changethis.com\/40.05.NewTheory\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Simplified Security: 25 Tips to Help Companies Implement Security<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Ravi Char<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">This manifesto helps companies of all sizes understand and implement the necessary level of security. The 25 tips cover everything from physical security to SPAM. <a href=\"http:\/\/www.changethis.com\/20.03SimplifiedSecurity\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Co-Creation Rules!<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">James Cherkoff and Johnnie Moore<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Cherkoff and Moore present inspiring examples of open source marketing that prove engagement trumps control in maximizing customer experience and making meaning. <a href=\"http:\/\/www.changethis.com\/29.03.CoCreationRules\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Elongating Tail of Brand Communication<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Mohammed Iqbal<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">With Chris Anderson\u2019s \u00abThe Long Tail\u00bb as a jumping off point, Iqbal, a Senior Planning Director with Ogilivy &amp; Mather Advertising, presents why the single-minded brand proposition is an anachronism. <a href=\"http:\/\/www.changethis.com\/41.01.ElongatingTail\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Capitalist Manifesto: Managing the Rise of Citizen Investors<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Stephen Davis, Jon Lukomnik, David Pitt-Watson<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The citizen investor is you. Me. Uncle Joe. With our investment comes the power to demand better of the corporations we invest in. This revolution in corporate ownership demands a revolution. <a href=\"http:\/\/www.changethis.com\/28.01.CapitalistManifesto\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Against You: A Manifesto in Favor of Audience<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Andrew Keen<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">If a tree falls in the forest, and there is no one there to hear it, does it make a sound? Andrew Keen asserts that the same riddle can be applied to Web 2.0. <a href=\"http:\/\/www.changethis.com\/35.03.AgainstYou\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Outsourcing Our Economy: The other shore of off-shoring<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Zane Safrit<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Who would think that eliminating high-paying jobs helps any economy, whether it&#8217;s local or regional or national? If it does, then why are so many economies desperately begging for them?<\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Pro-Am Revolution<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Demos<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Rap infects all popular culture. The Jubilee campaign led to billions of dollars of developing world debt being written off. Linux is one of the biggest challengers to Microsoft. <a href=\"http:\/\/www.changethis.com\/9.ProAmRevolution\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Going for the Go Point<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Michael Useem<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Go Point: the moment when a decision becomes action. With an easy writing style and on-the-ground stories, Michael Useem, Director of the Center for Leadership and Change at the Wharton School, explains. <a href=\"http:\/\/www.changethis.com\/27.02.GoingGoPoint\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Seven Principles of Privacy: Protect Your Customers\u2019 Privacy Ethically, Not Legally<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">David Holtzman<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Technology is endangering our privacy. Every company that we do business with holds a representation of ourselves somewhere in their data stores. <a href=\"http:\/\/www.changethis.com\/28.02.PrinciplesPrivacy\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">With Books Falling From the Sky: A Discourse on Literacy<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Roxanne Coady<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">49% percent of the adult population of the United States reads below a sixth-grade level and has difficulty navigating such common demands as reading job applications, ATM screens\u2026 <a href=\"http:\/\/www.changethis.com\/34.03.BooksFalling\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Rise and Fall of the Hit<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">\u00a0<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Chris Anderson<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Chris Anderson, author of The Long Tail, chronicles the history of the blockbuster and explains why the traditional model of marketing and selling music no longer works. <a href=\"http:\/\/www.changethis.com\/26.01RiseFallHit\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Manifesto for Experimentation<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Joseph Jaffe<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Jaffe declares that marketing organizations need to foster and adopt an aggressive and intense culture of experimentation. But how to take the risk? He\u2019ll present 10 critical components. <a href=\"http:\/\/www.changethis.com\/30.06.ManifestoExperimentation\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">New Tactics, New Tools: Marketers Embrace the New Democracy of the Web<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2004<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">David Burn<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Practical advise to brand managers and ad agency executives concerned with giving their customers a say. At the end of the day advertising is about selling. <a href=\"http:\/\/www.changethis.com\/sp-7.NewTacticsNewTools\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Eyeball Artisan<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Chris Ballard<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Sports Illustrated columnist Chris Ballard offers an inspiring story of an unusual man who loves an unusual job. This excerpt from Ballard&#8217;s book, The Butterfly Hunter, is certain to ignite you. <a href=\"http:\/\/www.changethis.com\/23.EyeballArtisan\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Work is Broken: Here&#8217;s How We Fix It<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2008<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Marc Orchant<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Meetings, presentations, and e-mail are a part of many people\u2019s work day. Used effectively, each can help keep teams aligned, impart important information, and move projects forward. <a href=\"http:\/\/www.changethis.com\/42.01.WorkBroken\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Getting Out of Embed: The Role of Social Context in Decision Making<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Michael Mauboussin<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Decision making is an inherently social exercise. Here, Michael Mauboussin details three shocking psychological studies that reveal just how another\u2019s action or opinion can profoundly change you. <a href=\"http:\/\/www.changethis.com\/25.04.GettingOut\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Frontline Leadership: A Cycle of Engagement Manifesto<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">George Reavis<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The contact point between your customers and your company is at the front door, at the front counter, on the frontline. And most of your frontline associates are very competent people. <a href=\"http:\/\/www.changethis.com\/32.05.FrontlineLeadership\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Eighth Self-Destructive Habit: When Companies Plateau Their People<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Jagdish Sheth<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">In writing his book, Self-Destructive Habits of Good Companies\u2026and How to Break Them, Sheth found seven reasons behind why successful companies have such a short life span. <a href=\"http:\/\/www.changethis.com\/37.04.EighthHabit\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Slow Innovation: A Savour-y Way to Success<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Derek Cheshire<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Using the Slow Food Movement as a metaphor, Derek Cheshire suggests a slow approach to innovation. There is immense pressure to innovate quickly or to rush to market. <a href=\"http:\/\/www.changethis.com\/40.06.SlowInnovation\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Managers Ignite! Now is the Time to Take Back Your Company, Your Career, Your Life<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Vince Thompson<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Managers are under an extreme amount of stress and often their success is dependent upon the work of others. This pressure is driving managers to leave their jobs, or at least keep their options open. <a href=\"http:\/\/www.changethis.com\/33.05.ManagersTake\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">A New Angle on Adding Value<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Dominic Dodd and Ken Favaro<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Most companies fail to add value to their business units. Typically, they end up choosing between improving performance vertically, by giving their business units greater autonomy. <a href=\"http:\/\/www.changethis.com\/35.01.NewAngle\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">No Need to Fear: How Global Outsourcing Equals Opportunity<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Steve Hamm<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Here, Steve Hamm asserts that outsourcing need not result in the vilification of foreign workers and the American companies who choose to find cost solutions overseas. <a href=\"http:\/\/www.changethis.com\/29.02.NoNeedFear\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Keep It Real<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Julien Smith<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Julien Smith confronts companies and marketers with a deceptively simple question: Are You Keeping It Real? And if you don\u2019t know what he means, you probably aren\u2019t. <a href=\"http:\/\/www.changethis.com\/31.03.KeepItReal\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Turning the Generational Dial: A Plea to Boomers, Gen X and Gen Y<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Carol Orsborn<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Carol Orsborn argues that instead of participating in a complicated generational tug-of-war of who is more relevant, Gen X and Gen Y must learn from Boomers. <a href=\"http:\/\/www.changethis.com\/34.05.Generational\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Ten Reasons Why Your Crisis Communications Plans are Outdated<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Eric Dezenhall<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The changing rules of media and wider public access to information make the kind of damage control done in the past ineffective. This manifesto by Eric Dezenhall will help you understand. <a href=\"http:\/\/www.changethis.com\/39.04.TenReasons\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Let&#8217;s Rewrite the Constitution to Deal With Organizations<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2005<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Art Kleiner<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Art Kleiner suggest that organizations are where all of the power lies today and it is about time to recognize that and leverage groups to solving problems. Think open source for government. <a href=\"http:\/\/www.changethis.com\/15.RewriteTheConstitution\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Non-Geeks are Not Morons: The Change Function Model for Adopting Technology<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Pip Coburn<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Pip Coburn uses his Change Function model to contend that new technology should be inspired by the users\u2019 practical needs, not only the technologists\u2019 lofty vision. <a href=\"http:\/\/800ceoread.com\/p...%20%3Ca%20href=\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Competing in a Flat World: The Perils and Promise of Global Supply Chains<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Victor Fung, William Fung and Yorum (Jerry) Wind<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The recent recall of Mattel toys made in China is proof that modern supply chains are complex and require more than mastering work flow and logistics. <a href=\"http:\/\/www.changethis.com\/40.07.CompetingFlat\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Citizen Innovator<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Eric Von Hippel<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Who knows the most about a product? The creator or the user? Take, for example, surfboards. There is a whole population of surfers whose everyday focus is to maximize their experience. <a href=\"http:\/\/www.changethis.com\/23.CitizenInnovator\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Six Core Values of Innovation<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Jeff De Cagna<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Innovation is the critical capability for all organizations trying to succeed in today&#8217;s marketplace. But the case for innovation cannot be made solely on the basis of the economic value it creates. <a href=\"http:\/\/www.changethis.com\/41.03.SixCoreValues\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Dramatic Impact: The Effect of\u00a0 \u201cThe Silent Revolution\u201d<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">ChangeThis Readers<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">We asked you to submit brief manifestos of 250 words to describe the impact of \u201cThe Silent Revolution\u201d as defined in Elizabeth Haas Edelsheim\u2019s earlier manifesto. <a href=\"http:\/\/www.changethis.com\/36.05.Dramatic\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Hard Reality of Semiglobalization\u2026And how to profit from it<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Pankaj Ghemawat<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Pankaj Ghemawat disagrees that the world is flat, instead asserts that \u201cthe complex world of semiglobalization offers a far richer palette of business opportunities than a simple \u201cborderless\u201d world. <a href=\"http:\/\/www.changethis.com\/40.08.HardReality\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Get Out of the Technology Hex<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2006<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Sean Hull<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Ever wonder what those folks in IT actually do everyday? Most likely, they are busy defending your company against invaders, inefficiency and wasted resources. How? <a href=\"http:\/\/www.changethis.com\/27.04.TechHex\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The State of Competitive Advantage<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Mitchell Gooze<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Looking forward, competitive advantage demands competent process management to navigate the tumultuous and frenetic environment that enterprises face. <a href=\"http:\/\/www.changethis.com\/31.05.CompetitiveAdvantage\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Executive Hubris: How to Check Your Ego and Avoid Ruining Your Company and Your Career<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Mathew Hayward<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Hayward lays it out plainly: \u201cIf you are going to have a successful career and life, you are going to have to learn to check your ego.\u201d <a href=\"http:\/\/www.changethis.com\/33.06.ExecutiveHubris\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">The Energy Crossroads: How Detroit and Washington Can Fuel the Future<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Vijay Vaitheeswaran<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Vaitheeswaran, author of Zoom: The Global Race to Fuel the Car of the Future, here asserts that within \u201cthe thorny geopolitical, environmental, and economic complications involved with cars and oil. <a href=\"http:\/\/www.changethis.com\/40.03.EnergyCrossroads\"><span class=\"s4\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Innovation: More than a New Year\u2019s Resolution<\/span><\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">2007<\/span><\/p>\n<\/td>\n<td class=\"td8\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Nate Burgos<\/span><\/p>\n<\/td>\n<td class=\"td9\" valign=\"top\">\n<p class=\"p5\"><span class=\"s1\">Disasters create change. They particularly defined 2005, from the Asian Tsunami to Hurricane Katrina, provoking a drive for innovation, whose essential value is betterment. <a href=\"http:\/\/www.changethis.com\/41.05.InnovationResolution\"><span class=\"s3\">leer m\u00e1s&#8230;<\/span><\/a><\/span><\/p>\n<\/td>\n<td class=\"td10\" valign=\"top\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p5\"><span class=\"s1\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Encuentre aqu\u00ed una lista de libros electr\u00f3nicos que cambiar\u00e1n su forma de pensar acerca de los negocios y\u00a0de su vida laboral. Seguramente le despertar\u00e1n nuevas ideas para inventarse un nuevo negocio o para reactivar el que ya tiene. La mayor\u00eda son manifiestos de ideas revolucionarias que se convirtieron en best-sellers. (Ingl\u00e9s) 150+ Libros electr\u00f3nicos para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-188","post","type-post","status-publish","format-standard","hentry","category-los-libros"],"_links":{"self":[{"href":"https:\/\/www.emprendedor.site\/2015\/index.php?rest_route=\/wp\/v2\/posts\/188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emprendedor.site\/2015\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emprendedor.site\/2015\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emprendedor.site\/2015\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emprendedor.site\/2015\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=188"}],"version-history":[{"count":1,"href":"https:\/\/www.emprendedor.site\/2015\/index.php?rest_route=\/wp\/v2\/posts\/188\/revisions"}],"predecessor-version":[{"id":189,"href":"https:\/\/www.emprendedor.site\/2015\/index.php?rest_route=\/wp\/v2\/posts\/188\/revisions\/189"}],"wp:attachment":[{"href":"https:\/\/www.emprendedor.site\/2015\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emprendedor.site\/2015\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emprendedor.site\/2015\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}